Keep it short and sweet: Web stories are meant to be quick and easy to consume, so make sure to keep your story concise and to the point. Aim for around 15-20 seconds of video or a few paragraphs of text.
Use visuals: Web stories are highly visual, so make sure to use a mix of images, videos, and graphics to make your story more engaging. Use eye-catching graphics and animations to grab attention and keep the story moving.
Tell a story: Web stories are a great way to tell a story about your business, so make sure to use them to share interesting and relevant information about your products or services. Use storytelling techniques like hero's journey or problem-solution approach to make it relatable
Add calls to action: Use web stories as a way to drive sales or encourage users to take a specific action. Add calls to action like "Learn more" or "Shop now" to encourage users to take the next step.
Make it interactive: Use polls, quizzes or questions to make your web stories interactive and engaging. Ask questions, create a poll, or use a quiz to encourage users to participate and engage with your brand.
Use humor: Humor is a great way to make your web stories more engaging and memorable. Use jokes, puns, or funny images to make your story more entertaining and relatable.
Optimize for mobile:Web stories are optimized for mobile, so make sure to design your stories with mobile users in mind. Use large text and images, and make sure the story is easy to navigate on a small screen.