AI search visibility Start with a useful website

1 / Start with buyer questions Can a visitor understand your service, who it suits and the next step? Use real sales questions to find gaps.

2 / Show evidence Add verified project context, clear deliverables and an approved process. Never invent results or first-hand experience.

3 / Check discoverability Review indexing, canonical URLs and internal links. Test the public page while logged out, not only in an editor preview.

4 / Question AI shortcuts Google says special AI schema and llms.txt are not required for its search features. Ask what problem each recommendation solves.

5 / Read it on a phone Check headings, readable text, images, navigation and forms. Buyers should not have to decode your page to make an enquiry.

6 / Measure useful outcomes Compare visibility with accepted enquiries and qualified leads. AI-search inclusion and rankings are never guaranteed.